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A successful business owner knows the importance of effective marketing and the impact it can have on your revenue. Unfortunately, even the best products won’t sell without a little bit of strategy.
If you’re wondering how to use Pinterest to sell Young Living, you’ve come to the right place. We have the best tips and tricks to promote your business, get noticed, and sell your product.
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How do I promote my business on Pinterest?
Pinterest is a website that functions based on “pins” you can share with the community as well as your own Pinterest board. Promoting your business with Pinterest is as easy as sharing your pins and content. You should include tutorials on how to use your product or other unique uses for it. In addition to this, you should always brush up on SEO keywords in order to make your page stand out with popular search engines. Include these keywords both in the pin description as well as in your page name and make sure you pin daily (15-25 times per day).
Don’t forget about other users! Sharing multiple pins to your board (from other users) is a good way to please the Pinterest algorithm gods while building trust and rapport with your customer base. Finally, don’t forget about your buyers. Conversing with buyers and making them feel special and noticed is a wonderful retention method. If your customer remembers you positively, they’ll remember your product!
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How do I get noticed on Pinterest?
Pinning and promoting is easy, but getting noticed on Pinterest is a whole different monster and requires some creativity. Pinterest uses algorithms in order to show users pins based on specific criteria. This way, users can see the pins that are likely to be the most interesting to them. In order to have your pins showing up on people’s newsfeed, ensure that you are using effective, engaging descriptions and using good photography for your products. In your description, include a link to your website so users can follow through and see the rest of your inventory. Speaking of websites, make sure you place the “pin it” button on the products found on your website!
You’ll also want to make sure that your boards are esthetically pleasing. Keep them organized and up to date with your most current or trending products.
Do people sell stuff on Pinterest?
Absolutely! In fact, Pinterest users are notorious for buying items at a higher price than other social media users which is good for your business! If you’re trying to figure out how to use Pinterest to sell Young Living (or any other product), you’ll definitely want to become familiar with “Rich Pins”. These pins are designed to draw people to your inventory and see what you have in stock for purchase. Similar to the Rich Pin is the Buyable Pin, which allows the user to buy straight from Pinterest without being redirected to other sites.
A good way to sell on Pinterest is to use a social media influencer with a large following. Offer them a free product in exchange for a public review or repin and you just gained yourself thousands of views which can lead to a jump in sales.
What sells well on Pinterest?
Pinterest has long been a hub for all things crafty and comforting.
- Essential oils are very popular on Pinterest. Make sure you use your page wisely! You should have sections on available oils (bonus points for categorizing them into seasons or what they help with!) and DIY products that users can make with your product.
- Handmade Jewelry: Handmade jewelry is HUGE on Pinterest! Incorporate your flair for creativity with your Young Living collection by making diffuser necklaces and bracelets or pin tutorials on how to make the jewelry and offer your essential oils to help the user complete it.
- Diffusers: These have really picked up in popularity due to the hundreds of designs and styles available. Offer your diffusers for sale and suggest an essential oil to go with it.
- Others: Bath bombs, body sprays, and linen sprays are all very popular on Pinterest. They are super simple to make and pinning these will attract users to your board for directions and purchase essential oils to go with their craft!
As you can see, most of the popular selling items on Pinterest are either hand made or come from small business owners. This makes Pinterest a great medium for selling your products!
By following these simple tips and tricks you should see an increase in your business and traffic from customers. Don’t forget to keep your boards organized, pin often, and brush up on algorithms and SEO terms for your products. Happy pinning!