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There’s a common misconception floating around that Pinterest is just a haven for DIY lovers, wedding planners, and maybe the occasional home cook looking for that perfect recipe. But here’s the reality: Pinterest is a powerhouse for business growth, especially for service-based entrepreneurs like coaches, strategists, and consultants. Pinterest for business isn’t just about pretty pictures—it’s about driving results in ways that speak to your unique purpose.
You might be thinking, “Is Pinterest even still good for business?” That’s a fair question. After all, with new social media platforms popping up every other day, and algorithms constantly shifting, it’s easy to get distracted or assume Pinterest is past its prime. But the truth? Pinterest isn’t just ‘good for business’—it’s incredible for creating meaningful connections, building brand authority, and increasing visibility in ways that other platforms simply can’t touch.
Let’s break down some common objections and beliefs about Pinterest that might be holding you back, and explore why it’s time to reconsider this untapped platform for your business.
“Pinterest is Only for eCommerce or Product-Based Businesses, Right?”
A lot of service professionals shy away from Pinterest because they believe it’s primarily for product-based businesses. If you’re not selling physical items, it can feel like there’s no place for your business here. But that belief? It’s holding you back. Pinterest is a discovery engine, not just a visual search platform. People come here to find ideas, learn, and engage with content that speaks to their needs and goals.
Think about your audience. If you’re a business coach or strategist, your ideal client is probably browsing Pinterest for personal development tips, business growth strategies, or ways to improve their work-life balance. They’re hungry for knowledge—and Pinterest is the place where you can show up as the expert they’ve been searching for. They might not even realize they’re looking for your specific solution, but a well-placed pin can get them curious about your content, driving them to click through to your site.
Pinterest isn’t just a tool for people selling tangible items—it’s a space where you can offer value, showcase your expertise, and drive traffic to your business. And the best part? Pinterest pins have a much longer shelf life compared to posts on Instagram or Facebook. What you pin today can continue driving traffic for months, even years. So, if you’re thinking Pinterest isn’t for you just because you don’t sell products, you’re leaving money on the table.
“How Exactly Does Pinterest Work for a Service-Based Business?”
You might still be asking, “How does Pinterest work for business, especially for someone like me?” Let’s cut through the noise: Pinterest is a search engine in disguise, and one with serious potential for business growth. Instead of bombarding your audience with sales messages, Pinterest allows you to craft content that connects with their needs and pain points in a more organic way.
Think of Pinterest as a tool to introduce your business to a wider audience—people who didn’t even know they needed you. They’re typing in questions and interests, and if you’ve set your profile and boards up correctly, your content is there waiting for them.
For example, let’s say you’re a life coach. You could create content around topics like “how to manage stress,” “steps to achieving your goals,” or “work-life balance tips.” Every time someone searches for these terms, your pins come up, drawing potential clients to your blog, landing pages, or podcast. Pinterest users are actively seeking out solutions. This means they’re already a step ahead in the buyer’s journey—they’re looking for help, and your content can be the guide.
The beauty of Pinterest is that it’s not about shouting into the void. It’s about quietly showing up in the right places, with the right message, and letting the platform do the work for you.
“But I Don’t Have Time to Learn Another Platform”
Time is a big concern for most business owners, especially when it comes to learning a new platform. Trust me, I get it. But here’s the thing—Pinterest doesn’t demand constant attention like Instagram or TikTok. You don’t need to pin 10 times a day or constantly monitor engagement.
Setting up your Pinterest strategy is more of a long game. Once you’ve got a solid content plan in place, Pinterest works for you behind the scenes. A well-crafted pin can continue generating traffic and leads months down the line. It’s not about constant output—it’s about creating high-quality, evergreen content that continues to serve your audience long after you hit ‘publish.’
And if you’re already creating valuable content for other platforms, repurposing it on Pinterest is a no-brainer. You can take that podcast episode you just recorded, that blog post you wrote last month, or even that Instagram Live you hosted and turn them into pins that drive people to your website. It’s not about reinventing the wheel, it’s about making sure that wheel is rolling in as many places as possible.
“I Tried Pinterest Before, and It Didn’t Work”
Maybe you’ve already dipped your toes into Pinterest, and it just didn’t work out the way you thought it would. If that’s the case, it’s probably not because Pinterest isn’t a good fit—it’s likely because your strategy wasn’t dialed in.
A lot of service professionals make the mistake of treating Pinterest like a social media platform, when in reality, it’s a search engine. The secret sauce to getting results is understanding how Pinterest’s algorithm works and optimizing your content for search.
Were your pins optimized with the right keywords? Were you consistently sharing content that aligns with what your audience is searching for? Did you give it enough time? Pinterest is a slow-burn platform—it takes time for your content to gain traction, but when it does, it pays off big.
If you’ve tried Pinterest in the past and didn’t see the results you wanted, that doesn’t mean it’s time to write it off. It’s time to look at your strategy, tweak your approach, and try again.
“Isn’t Pinterest Dying Out?”
There’s this persistent myth that Pinterest is on the decline, but that couldn’t be further from the truth. The platform is still growing, and it’s still a favorite for businesses looking to drive organic traffic. While it may not get the same buzz as the newest platforms, Pinterest is quietly powerful—and it’s especially useful for businesses that thrive on evergreen content.
Unlike other social media platforms where your post might only last a day or two, Pinterest pins can drive traffic for years. Plus, the audience on Pinterest is primed for conversion. They’re not just scrolling for entertainment—they’re looking for solutions, ideas, and inspiration. If your service fits into that mix, you’ve got a golden opportunity to connect with potential clients who are ready to take action.
“I’m Not Sure How to Pin for Business”
If you’re still unsure how to pin on Pinterest for business, here’s the good news: it’s easier than you think. You don’t need to be a designer or spend hours creating fancy graphics. A simple pin with a clear message and a strong call to action can do the trick. The key is to make your content easy to find with the right keywords and consistently share value with your audience.
The goal isn’t to flood Pinterest with pins, but to focus on quality over quantity. Each pin should lead to a piece of content that’s designed to move your audience through your funnel. Whether it’s a blog post, podcast episode, or lead magnet, your pins should be a gateway that brings people closer to booking a call with you.
So, What’s the Next Step?
If you’ve been sitting on the fence, wondering whether Pinterest is worth your time, consider this your sign to take action. The platform is far from irrelevant—it’s one of the most powerful, underutilized tools in your arsenal as a service-based business owner.
The good news is, you don’t have to figure it out alone. I offer tailored strategies that help coaches, consultants, and service professionals like you unlock the full potential of Pinterest. Whether you’re brand new to the platform or need help refining your approach, we’ll work together to create a plan that gets results.
Pinterest doesn’t have to be a mystery—it just needs to be done right. And when it is, it can bring in leads, build your authority, and grow your business in ways you might not have expected.
Ready to see what Pinterest can do for your business? Let’s hop on a quick Pin Chat to talk strategy. This is your chance to stop wondering and start seeing results.