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Are you a Verified Merchant on Pinterest! Ready to level up your product game on Pinterest and make more sales? We’ve got the inside scoop on how to supercharge your product feed and get those sales rolling in.
First things first, when’s the last time you spruced up your product feed? Your product feed is the engine that drives those awesome product Pins and shopping ads. It’s like the behind-the-scenes magic that gets your brand noticed by eager shoppers. So, let’s make it the best it can be!
Table of Contents
What is a Product Feed?
Your product feed (also known as a data feed, data source or product catalog) is important to Pinterest tools like product pins and shopping ads.
The data informs Pinterest how to recommend your content across Pinterest and which people see your Pins. Having the right important information in your product feed affects how your brand is seen on the Pinterest platform.
The Three Pillars to the best Pinterest Product Feed
Meaningful Metadata:
Your metadata is the secret sauce that helps Pinterest match your products with interested shoppers. Think of it like giving your products a voice. The more details you add, the better Pinterest can work its magic. Be super clear and specific about your products in fields like title, description, and price.
The More Info the Better
Since Pinterest uses this info to recommend and target products, it’s crucial to be thorough. That means giving clear, specific details about each product you’re selling.
For instance, if you’re selling a carpet, make sure your metadata includes details like the title, description, and price. Think about what your audience would want to know, like whether it’s woven, the color, etc.
The more info you provide, the better Pinterest can match your product with potential buyers.
Use Keywords in Titles and Descriptions
Think about how people search for products like yours, and use those words in your titles and descriptions. This boosts your chances of being found by people looking for specific items or just browsing. It’s a win-win!
Mix it up with different kinds of words to cover more ground. For example, if you’re selling a farmhouse hanging chandelier, use both general terms like “living room” and “bedroom,” and specific ones like “farmhouse lighting”.
This way, your Pins can show up in more searches and feeds, reaching more potential customers.
Perfect Product Groupings:
Ever wandered into a store and couldn’t find what you were looking for? Don’t let that happen in your Pinterest shop! Organize your products into neat little groups so shoppers can easily find what they need. Think of it like creating aisles in your virtual store.
Product groupings aren’t seen to customers on the backend, instead Pinterest uses this to showcase similar items like the main item.
For example, if a customer is looking for a black pendant light and you have multiple grouped together, Pinterest can show them similar items to what they are looking for.
You can create special products together for “sales” or seasonal items as well that you may want to drive traffic to. (You create this product group in your Shopify.)
Be specific with your product categories
When you’re sorting your products, don’t just stick with general categories like “Home Decor” Get detailed! For example, if you’re selling mirrors, break it down further.
Use different levels of categories and subcategories to help Pinterest show your products to more people. Plus, organizing things this way can encourage more people to buy from you.
For mirrors, that might look like: Home Decor > Mirrors > Bathroom Mirrors > Circular Mirrors
Product Groups and Pinterest Ads
When you advertise, you can highlight certain product groups. This makes it easier for shoppers to find more things they might want to buy from you. While you might want to put products in lots of groups, try to keep them in just one category. This makes shopping easier for customers and helps you track your ads better.
Avoid Targeting Restrictions:
Trust in the power of Pinterest’s tools and algorithms. Avoid adding extra restrictions when running shopping campaigns. Let the platform do its thing and watch the magic happen.
Take Your Product Feed to the Next Level
Now that you’ve successfully optimized your product feed, you’re all set to make waves on Pinterest! Take the next step by heading over to Pinterest Catalogs to double-check your data sources and make any necessary refinements to your linked feeds.