What If Pinterest Is the Exhale Your Business Needs?

Most coaches, healers, and wellness entrepreneurs want to build visibility, not spend their entire week creating content that disappears in 24 hours. If you’ve ever felt like Pinterest should be part of your strategy, but you haven’t been able to show up consistently (or have no idea what’s actually working), I recorded an episode of The Pintastic Pinterest Podcast that will feel like an exhale.

My guest on this episode, Cary Ouellette, is an intuitive emotional wellness practitioner helping women release anxiety and reconnect with their inner wisdom. She joined me on The Pintastic Pinterest Podcast for a live Pinterest strategy session that’s packed with clear, doable steps you can apply right now, even if your schedule is full and your pins are sporadic.

We covered everything from creating a realistic weekly Pinterest plan to designing fresh pins and using keywords to attract the right audience (without obsessing over trends or algorithms).

If Pinterest has been sitting on your to-do list for way too long, this is your sign to start again with way less stress and way more clarity.

Step One: Ditch the Daily Grind, Pick a Pinning Rhythm That Works

You’ve probably heard that you need to post every day (or worse, 15+ times a day) to get traction on Pinterest. That’s a myth. What you actually need is a rhythm you can sustain.
For Cary, that looked like starting with three new pins a week, batch-created, keyword-driven, and aligned with her offers.

She’s not alone. If daily pinning feels unrealistic, start with what is realistic. Then stick to it.

Step Two: Plan Your Pins Like a Strategist (Not a Scrambler)

We walked through a 4-step batch content strategy using Cary’s real topics:

• Managing anxiety

• Manifesting goals

• Essential oils for emotional wellness

Using those pillars, she identified keywords her audience is already searching (like “breathwork techniques” and “how to release limiting beliefs”) and created multiple pin titles that all link back to her free PDF offer.

Whether you’re linking to a blog post, lead magnet, or video, this approach helps you create intentional content that actually gets discovered and converts.

Step Three: Use Canva + AI to Create Fresh Pins Without Overthinking

You don’t need a graphic design degree to show up on Pinterest with beautiful pins.
You just need a few solid Canva templates and a process that works.

I showed Cary how to use Canva’s AI background generator to quickly create multiple versions of the same pin without repeating visuals. This makes every pin unique in Pinterest’s eyes which boosts your reach and keeps things feeling fresh and fun on your end.

Step Four: Analyze, Adjust, and Trust the Slow Burn

Cary’s traffic had dipped, and she wasn’t sure why. The truth is, Pinterest traffic alone doesn’t tell the full story.

We talked about:

• How to check if your pins are ranking for the right keywords

• Why some traffic doesn’t convert (and what to do about it)

• How tools like Go High Level and Hotjar can help you understand what happens after the click

The result? A plan that not only gets pins posted, but helps you track what’s working so you can keep growing with confidence.

Action Steps to Create a Calm Pinterest Strategy

Here’s your checklist to put this episode into action:

• Choose 3–5 content pillars that reflect your offers

• Identify Pinterest keywords using search + tools like Pin Inspector

• Create 5–10 Canva pin templates (or grab pre-designed ones here)

• Batch-create your pins weekly or bi-weekly

• Link each pin to a lead magnet, blog post, or relevant offer

• Use Pinterest’s native scheduler (or Go High Level) to stay consistent

• Track your analytics especially outbound clicks to refine over time

• Bonus: Add in 15–30 second video pins if you’ve got them!

The Final Pin Drop

Pinterest doesn’t have to be one more overwhelming thing on your plate.
It can be the place where your message lands with people already searching for what you offer and keeps working for you long after you post.

If you’re ready to create a Pinterest strategy that feels like peace and drives results?

Join the Pinterest Rock Stars Course - Starting at just $97, it’s your step-by-step guide to building a sustainable strategy that grows your business (without burning out).