Is Having a Website Essential to Use Pinterest?

Is Having a Website Essential to Use Pinterest?

July 17, 2020•2 min read

Is Having a Website Essential to Use Pinterest?

If you are looking to use Pinterest to start or grow your business, you might wonder if you need a website. This is one of the most common questions we hear. You have probably heard about the benefits of Pinterest and you want to maximize this for your business.

The good news is that you do not need a website to use Pinterest to grow your business; however, the true benefit of using Pinterest is driving traffic from Pinterest to something related to your business.

Do I Need A Website To Use PINTEREST?

What Is the Best Way To Use Pinterest?

The best way to use Pinterest is to be consistent. Pinterest is a search engine and search engines like consistency. Therefore, pin constantly using a helpful scheduling app.

You also need to have a defined strategy. Pinterest can drive traffic almost anywhere but you should tailor your strategy to your end game.

Finally, you should also grow your email list. When you have followers, you can let them know when you post something new on Pinterest. This can be used to help you build rapport with potential customers and drive traffic to your target.

How do I Sell on Pinterest Without a website?

If you want to sell something using Pinterest without a website, then you need to have a way to drive traffic from Pinterest to a location where your customers can buy something. In order to drive traffic somewhere, Pinterest needs a URL. Some of the popular ideas include:

  • Driving traffic to your YouTube channel

  • Driving traffic to your social media pages such as Facebook or Instagram

  • Making affiliate sales that linking pins to targeted products

  • Building landing pages for an email platform and driving traffic there to collect contact information

These are a few of the top ways that you can sell on Pinterest without a website.

Should I claim my website on Pinterest?

Eventually, you will want to claim your website on Pinterest. Some of the reasons why include:

  • You can check analytics to see how your website is doing

  • You can add a profile picture to your pins

  • You will position yourself as an expert in the industry

Therefore, you want to claim your website eventually through Pinterest.

Back to Blog

Free 20-minute pin chat

Want Pinterest working for your blog or shop?

Bring your account and your goals. I'll show you what Pinterest search is already telling us about your buyers and where your next clicks are hiding.

Book a pin chat → Rather start on your own? Get the free Pinterest for Business training

© 2026 Copyright Laura Rike + SimplyPintastic ® | Terms & Privacy

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2012, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION.