Why You Should Hire a Pinterest Manager for your Service-Based Business

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When it comes to growing your online business, Pinterest might not be the first platform you think of. However, for coaches, strategists, and service-based business professionals, Pinterest is a powerful and underutilized tool for driving traffic, increasing leads, and making sales. If you’re looking to maximize your Pinterest potential, when you hire a Pinterest manager it could be the game-changer your business needs.

In this post, we’ll explore what a Pinterest manager does, the costs associated with hiring one, and why it’s a smart investment for your business.

What Is a Pinterest Manager?

A Pinterest manager is a specialized professional who handles all aspects of your Pinterest marketing strategy. Their responsibilities range from setting up or optimizing your Pinterest profile to developing pin content, managing boards, and tracking analytics. Whether you’re brand new to Pinterest or looking to scale your existing presence, a Pinterest manager helps create a tailored strategy to align with your business goals.

Think of them as the architect behind your Pinterest success, ensuring your content gets seen by the right people and leads to conversions. Their role is crucial in helping you use Pinterest as a consistent lead generator.

What Does a Pinterest Manager Do?

Here’s a quick breakdown of what you can expect when you hire a Pinterest manager:

• Pinterest Account Setup or Audit: If you’re starting from scratch, your manager will set up your account, making sure it aligns with your brand. If you already have a presence on Pinterest, they’ll audit your account and identify areas for improvement.
  
• Pinterest Strategy Development: Based on your business goals and target audience, a Pinterest manager will create a custom strategy. This might include deciding how often to pin, what types of content resonate with your audience, and how to effectively utilize Pinterest SEO to improve your reach.
  
• Pin Creation and Design: Eye-catching pins are crucial to Pinterest success. Your Pinterest manager will create pins that are not only visually appealing but also optimized with keywords to appear in Pinterest searches.
  
• Pinterest Ads Management: If you’re looking to scale faster, a Pinterest ads manager can help you run effective campaigns that increase visibility, engagement, and sales. They handle everything from campaign setup to tracking performance and adjusting strategies to optimize results.
  
• Analytics and Reporting: Knowing what’s working and what’s not is key to growing your presence. Your Pinterest manager will track key performance indicators (KPIs) such as impressions, clicks, and saves to provide you with regular reports. This data helps refine the strategy and improve future campaigns.

In short, a Pinterest manager takes the guesswork out of Pinterest marketing, allowing you to focus on other areas of your business while they handle the details.

Why Hire a Pinterest Manager?

Now that you know what a Pinterest manager does, you might be wondering why it’s worth hiring one. Here are some of the top reasons:

1. Save Time: Pinterest marketing is time-consuming, especially if you’re not familiar with the platform’s best practices. Creating pins, managing boards, optimizing SEO, and monitoring analytics require constant attention. Hiring a Pinterest manager frees you from this workload so you can focus on running your business.
   
2. Expertise and Strategy: Pinterest managers are experts in the platform’s algorithms, trends, and best practices. They know how to create a strategy that aligns with your business goals and attracts the right audience. A well-executed Pinterest strategy can lead to long-term traffic and sales without the constant need for paid ads.
   
3. Consistent Growth: One of the most significant challenges of Pinterest marketing is maintaining consistency. When you hire a Pinterest manager, they ensure that fresh, engaging content is regularly published, keeping your audience engaged and your reach growing.
   
4. Optimized Ads: If you plan to use Pinterest Ads, a Pinterest ads manager will ensure that your campaigns are optimized for conversions. Pinterest ads are different from other platforms, and understanding how to create effective campaigns is critical for success.
   
5. Access to Analytics: A professional Pinterest manager knows how to interpret analytics and turn those insights into actionable steps. This means ongoing improvements to your Pinterest strategy, helping you stay ahead of your competition and ensure steady growth.

Hiring a Pinterest manager is an investment in your business’s long-term growth. Their expertise and time-saving services make them a valuable asset in growing your brand’s online presence.

How Much Does it cost to hire a Pinterest Manager?

One of the most common questions business owners ask is, “How much does it cost to hire a Pinterest manager?” The answer varies depending on several factors, including the scope of services you need, the manager’s level of expertise, and whether they handle Pinterest ads in addition to organic growth.

Here are some general guidelines:

• Pinterest Management Services: For basic management services like pin creation, board management, and analytics tracking, you can expect to pay anywhere from $500 to $2,500 per month, depending on the complexity of the strategy and the manager’s experience.
  
• Pinterest Ads Management: If you’re looking for a Pinterest ads manager, the cost can range from $1,000 to $3,500 per month. This includes creating, managing, and optimizing Pinterest ads for conversions, as well as tracking performance.
  
• Custom Packages: Many Pinterest managers offer custom packages that combine organic management and ads. These packages can vary but typically range from $2,500 to $4,000 per month, depending on your business needs.

While these numbers may seem high, the return on investment (ROI) from a solid Pinterest strategy can far outweigh the cost, especially when you consider the long-term benefits of increased traffic and consistent lead generation.

Is Hiring a Pinterest Ads Manager Worth It?

If you’re considering Pinterest Ads, hiring a specialized Pinterest ads manager can significantly improve your campaign results. Pinterest ads work differently from ads on platforms like Facebook or Google. They blend seamlessly with organic content, meaning that a poorly optimized ad won’t stand out and may fail to drive results.

A Pinterest ads manager can:

• Ensure Proper Targeting: They’ll help you define and reach the right audience through interest-based targeting, keyword strategies, and demographic filters.
  
• Optimize Ad Spend: Without proper management, you could waste money on ineffective ads. A Pinterest ads manager optimizes your budget to ensure every dollar is spent wisely.
  
• Test and Refine Strategies: They’ll test different types of ads—promoted pins, carousel ads, video ads, etc.—to find what resonates best with your audience and adjust accordingly for maximum ROI.
  
• Track Conversions: Pinterest ads managers track conversions, allowing them to adjust campaigns for better performance over time.

In short, if you’re serious about running Pinterest ads, hiring an expert will save you time, money, and help you get the most out of your campaigns.

Ready to Grow Your Service Clientele?

Whether you’re just getting started or looking to scale your Pinterest presence, hiring a Pinterest manager is a smart move for business growth. With their expertise in strategy, design, and analytics, they can turn Pinterest into a powerhouse lead-generation tool for your business.

If you’re interested in exploring how Pinterest can drive traffic and sales for your business, schedule a Pin Chat today! In this consultation, we’ll discuss your business goals and how a Pinterest strategy can help you achieve them.