Why Blogging Is Important: 4 Ways It Improves Your Business

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Why blogging is important

Why is blogging important? Well, no matter your business, blogging can help expand your online presence. Blogging puts a voice and a personality beyond the screen and can help improve relationships with your customers.

Blogging can also help drive traffic and increase SEO for your website. Here are four reasons to start a blog for your business.

1. Voice

Every business has a specific message and a blog can help yours be delivered in your specific voice. Customers can get to know your background, services, and products from a more personal perspective. When a customer is viewing your website, they are still in the research stage of finding a product or service. A blog with a mixture of personal and valuable information will help connect with a potential customer and allow a relationship to be built off of trust. By establishing this relationship your products will begin to gain more credibility to those who come across your blog.

2. Quality

Alongside finding a voice and personality for your blog that reflects the core values of your business and message, the quality of the information matters. When creating a blog start by asking “How can I help my viewers?”. If you’re struggling to answer this question one way to get ideas is to simply ask for them to leave questions in the comment section. This will allow for viewers to bring the content topics to you.Creating a blog that truly provides value in a unique and fun way will ensure the customers feel heard and will continue to consume your content for its value specifically for them.


Every business wants eyes on their website and a blog can help drive more traffic. A blog is another platform to share thoughts, ideas, and interacts closely with their viewers. This will make your blog an authoritative figure within your niche. Sharing your blog with an image that captures your audiences attention will drive more traffic to both the blog and the website. More traffic equals more people who will see the quality content that you’re putting out will entice them to come back for more.


Blogging is the fuel for Search engine optimization.  Blogging helps your business become a relevant information provider on topics that SEO sees as important due to the search volume. When your blog is targeted around a certain topic or age group, be sure to include keywords and phrases that your customers will be searching for. Using specific topics, keywords, and categories that your niche is searching will help your website become an authoritative figure in the community. Search engines will see this and rank your website higher which will increase traffic to your website. More traffic means more eyes which means more sales.


About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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