DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.
You’ve built the offers. You’ve built the systems. You’ve built the brand. But let me guess you’re exhausted by Instagram’s algorithm roulette, frustrated that your best content is buried in the feed, and quietly wondering why traffic feels capped even though you’re already operating at a high level.
You’re not alone. So many seasoned entrepreneurs tell me the same story: they’re working harder than ever, but visibility feels like quicksand.
Enter Pinterest. Not as another social media platform demanding constant posts and perfect reels. But as a search-based marketing engine designed to make your best content work harder.
And the truth? When you pair Pinterest with the right tools and a clear system, you don’t just get traffic—you get trust, leads, and scalable growth that keeps compounding long after you log off.
That’s what this guide is here to unpack: the very best Pinterest marketing tools to simplify your workflow, expand your reach, and finally make your marketing feel sustainable again.
Start by discovering where you should begin. Take my free Pinterest Personality Quiz and find out your best path forward.
Table of Contents
Is Pinterest Good for Marketing? (The Answer Might Surprise You)
Most entrepreneurs still carry the old narrative: Pinterest is just for recipes, DIY crafts, or bloggers with endless free time.
Truthbomb: Pinterest is not a social media platform. It’s a search engine — with over 400 million monthly active users who are already searching for solutions.
Unlike Instagram or TikTok, where your content disappears in 24 hours, pins on Pinterest can rank and drive traffic for months (even years). And here’s the kicker: Pinterest users aren’t passive scrollers. They’re planners, buyers, decision-makers.
If you want marketing that:
- Doesn’t burn you out,
- Puts your content in front of new audiences daily,
- And compounds visibility instead of chasing trends…
Pinterest is the answer.
If you’re craving a library of done-for-you templates and resources, grab The Vault. It’s your shortcut to evergreen visibility.
Pinterest rewards consistency, not complexity. One focused strategy here can outperform a scattered approach everywhere else.
Why Pinterest is Good for Marketing (The Trust Stack Advantage)
Let’s talk trust. Because visibility without trust is just noise.
Pinterest builds what I call the Modern Trust Stack:
- Search-Based Intent → They’re already looking for a solution when they find you.
- Evergreen Discovery → Your content resurfaces long after it’s published.
- Proof of Presence → A strong Pinterest profile signals professionalism.
- Visual Alignment → Your pins communicate the transformation you offer.
- Quiet Confidence → No aggressive selling required. Just clarity.
This is why Pinterest works so well for already-established entrepreneurs. You’ve got the expertise. You’ve got the content. You just need a platform that makes it discoverable.
And that’s where tools + strategy come in.
Can Pinterest Make You Money? (Spoiler: Yes, If You Do This Right)
Here’s the question every seven-figure founder asks me: “Okay Laura, but does Pinterest actually convert?”
Short answer: Yes. Long answer: It depends on how you use it.
Pinterest functions as a full-funnel engine:
- Awareness: Cold users discover you through keywords.
- Consideration: They engage with your content and start to trust your expertise.
- Purchase: They click through to offers, funnels, and products that align with their intent.
This means whether you sell courses, coaching, eCommerce, or digital products, Pinterest can drive the right traffic — not just vanity numbers.
Want the exact step-by-step system to turn pins into profit? My Rockstars Course walks you through the entire Pinterest marketing process so you can monetize your visibility without guesswork.
Your ideal clients aren’t just scrolling. They’re searching. Make sure they find you.
How Pinterest is Used for Marketing (Tools + Workflow)
Now let’s get tactical. Here are the Pinterest marketing tools I recommend (and use inside my own SimplyPintastic® system):
Pinterest Setup Tools
- Pinterest itself (obviously) → Optimize your profile, boards, and bio with keyword-rich descriptions.
- Pintastic Pin Helper GPT → Write high-converting pin titles and descriptions faster.
Pinterest Content Planning Tools
- Pinterest Trends → Research what people are searching for in your niche.
- Pintastic Trends Research GPT → My AI assistant for keyword + trend alignment.
- Content Planner → Batch-plan your pins monthly based on buyer journey stages.
Pinterest Design + Scheduling Tools
- Canva → Create branded templates that match your visual identity.
- Tailwind / Pinterest Native Scheduler → Batch schedule pins so you stay consistent without showing up daily.
- Pintastic Protocol (Weekly Checklist) → My rinse-and-repeat workflow that ensures you’re always working smarter, not harder.
Pinterest Analytics Tools
- Pinterest Analytics (native) → Track impressions, saves, and clicks.
- Pintastic Analytics GPT → Simplifies your data into clear next steps.
- Monthly Reset Ritual → Audit top-performing pins, swap out CTAs, update boards.
Want the templates and swipe files I use for this workflow? They’re waiting for you inside The Vault.
What is the Pinterest Marketing Process? (The SimplyPintastic® 4S Framework)
This is where tools meet system. The 4S Framework is how we turn pinning into profit:
- Setup → Your storefront. Optimized boards, keywords, and bio.
- System → Your workflow. Automation, batching, and scheduling.
- Strategy → Your roadmap. Data-driven, SEO-first decisions.
- Scale → Your amplification. Ads, advanced funnels, and bigger reach.
Every tool you use should plug into one of these four pillars. Without them, Pinterest is just busywork. With them? It’s a lead-generating machine.
Pinterest without strategy is just a hobby. With strategy, it becomes a profit-driving engine.
What is a Pinterest Marketing Strategy? (Clarity Over Chaos)
Here’s the difference between “just pinning” and building a business with Pinterest: strategy.
A Pinterest marketing strategy is not about pinning as much as possible. It’s about:
- Using the right keywords to match your client’s search intent.
- Repurposing existing content into pins (instead of creating from scratch).
- Following the data (not your mood) when deciding what to post next.
- Aligning pins with your funnels so clicks = conversions.
Strategy means you’re no longer hoping your content gets seen — you’re engineering discovery.
Ready to stop DIY-ing and hand your Pinterest to a team who lives and breathes this? Explore my Pinterest Audit + Management Services.
The Best Pinterest Marketing Tools (Full Roundup)
Here’s your ultimate toolkit:
- Profile Setup → Pinterest itself, Pintastic Pin Helper GPT
- Content Planning → Pinterest Trends, Pintastic Trends GPT, Content Planner
- Design → Canva templates
- Scheduling → Tailwind, Native Pinterest Scheduler
- Analytics → Pinterest Analytics, Pintastic Analytics GPT
- Strategy Support → Rockstars Course, Vault, Quiz
Each tool exists to support your 4S Framework: setup, system, strategy, and scale.
Pinterest Isn’t Another Channel. It’s Your Calm Engine for Growth.
Here’s the truth: You don’t need more content. You don’t need more hustle. You don’t need to chase another trend.
What you need is a system — powered by the right tools — that turns your best work into an evergreen visibility machine.
Pinterest does exactly that. And with the SimplyPintastic® approach, you can finally breathe, knowing your growth isn’t dependent on algorithms that change overnight.
Forget burnout. Pinterest is your secret weapon for scaling without the hustle.
So let me leave you with this:
Start small. Pick one tool. Batch one set of pins. Watch them work while you don’t.
Because your business doesn’t need more noise. It needs more visibility that lasts.
Your Next Steps:
- Take the Quiz → discover your Pinterest marketing personality.
- Grab The Vault → get my templates + swipe files.
- Join Rockstars → learn the full Pinterest marketing process to monetize your visibility.
Your content deserves to be discovered. Your business deserves to scale without chaos. And Pinterest? It’s ready to be your partner in sustainable growth.
