Driving Engagement on Pinterest

Pinterest is the perfect place to share content with your audience and market your brand. You want your audience to repin, save, and click on your content because that means it’s valuable information to them. So let’s talk about how you can increase audience engagement on Pinterest for your account.

What does engaged audience mean on pinterest?

First off, you’ll need to sign up for a business account on Pinterest to be able to view your engagement analytics. Your Pinterest engagement measures how many saves, closeups, link clicks, and carousel card swipes for each Pin.

This gives you a really good idea of which content is resonating with your audience because it shows which content they interact with the most and the least. It’s important to become familiar with these metrics and review them regularly (i.e. weekly and monthly).

How do you increase engagement on Pinterest?

After you’ve created some great Pin-worthy content, there are some things you can do to increase the engagement of your audience.

1. Create multiple boards. Instead of created general boards with multiple sections, you’ll want to create multiple boards with appropriate keywords filled with content that fits the category. This will make it easier to search through your Pinterest content and easier for Pinterest SEO to show your content.

2. Re-pin valuable content from other brands. Re-pinning great content makes it more likely that your content will be shared as well. You’ll want to make sure the content you are re-pinning isn’t for your competitors, rather Pins that complement your brand, services, and product.

3. Research the best time to post content. A general rule is to post earlier in the day and more on the weekends, but you’ll want to review your analytics to see what works best. It really is different for every industry and person.

4. Post content your audience likes. It seems simple, but reviewing your pins to see which ones do well can help you know what topics to post about and what images are working.

And on the flip side, if you aren’t getting engagement, that’s a clue to adjust the content you are sharing – either the image or the descriptions.

5. Create conversations. Isn’t the whole point of social media to be social? So start a conversation with your followers. Comment on other people’s pins. Say thank you when your Pins are shared.

6. Pin often and consistently. Pinterest requires frequent posting (around 10 times a day) but consistency is important too. Be sure to create a posting schedule that you can follow.

And if you are having trouble maintaining consistency, it may be time to look into hiring some help to manage your Pinterest boards, creating content, or even responding to comments.

7. Create good Pins. Make sure you’re following the rules for creating great content. Your images should be simple and eye-catching and vertical. Your caption should be powerful and concise. You should include your branding and a compelling call to action.

What is a good engagement rate on Pinterest?

Each brand will be different. That’s a great answer, right?

But it’s true!

Becoming familiar with your metrics is one of the best things you can do for yourself and your business. You should look for improvement in your engagement.

You also want to focus on the pins that get higher engagement. Those are the topics that you’ll want to repurpose with additional blogs or repin with new images because those are the Pins that are valuable for your audience.

Client Results

By implementing these exact same strategies, we have gotten amazing results for our clients.

Client 1 increased their repins by more than 43,000! And the engagement rate was close to 78%.

Client 2 increased their repins by 3,600 and their engagement rate was more than 79%.

Having an engagement strategy for Pinterest matters. If you are struggling to get repins and engagement, implement some of these strategies. And let me know how it goes!

Are you reading this, thinking I don’t have the time to add one more thing to my strategy – BUT you know that Pinterest can help your business, then this is for you. I offer full management packages to bloggers, entrepreneurs and/or corporate brands.

My services are best for those who are ready to hand off their daily pinning strategy & design so they can focus back on creating products or services for their ever-growing following.

To learn more about my services please click here to email me so we can determine the best Pinterest management package that will fit your needs or simply sign up for a free consultation.