There is a formula for creating viral content.
You have no idea how many blogs I see that don’t utilize powerful and unique featured images. Again, your post is just a blip speeding down someone’s timeline. A picture speaks a thousand words — so let your featured image tell your story before the audience even clicks on your article.
Many businesses use stock images, or, worse, dull icons as a featured image. We all recognize stock photos on-sight, and the lack of effort and creativity decreases the incentive to click-through to the article. Make it personal, make it engaging, make it stand out!