Why You Absolutely Need A Social Editorial Calendar

Learn how to create a social calendar

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No matter how great your product or service is, remember that if your potential customers cannot find you over the internet, then it is as likely as your product didn’t exist. So what is the best way to manage all the content over the internet? How can you use social media as an effective online marketing tool? Have you ever used the Social Editorial Calendar?

So what is the best way to manage all the content over the internet? How can you use social media as an effective online marketing tool? Have you ever used the Social Editorial Calendar?

It isn’t a simple calendar with dates over it. A Social calendar helps you to plan, create and post your content over the social media. It will help you to save your time, increase your accountability and improve your visibility to your potential customers.

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Social Editorial Calendar 2

If you are new to the idea of a Social Editorial Calendar then here are the simple steps for creating one:

  1. Find out which network is the best suited for you: Now there is no hard and fast rule which will help you in deciding which social networks brands should be on. You can take the help of Google Analytics to find out which site is delivering how much traffic to your site. It will also help you to understand the social media trends.
  2. Create unique and innovative content: Quality of your post also affects your traffic. You need to make great content and source great content to keep your social media posting queue full. Make sure that your content is in good terms with other departments as well like PR, SEO, and business development.
  3. Decide on how often you want to post: This will depend on your content, your target audience and the social network that you are opting for. Make sure that you do not bombard your audience with irrelevant and inappropriate content. General suggestion regarding posting frequency:• Facebook: 3-10 times per week
    • Twitter: at least 10-13 times per week
    • Pinterest: 3-10 times per week
    • Instagram: 5-10 times per week
  4. Start filling your social media calendar with events and contents: If it is a product release then develop content to promote that. Plan out how much promotion each initiative needs and create content accordingly. Fill your calendar with links to relevant content, resources, and your own posts. You can use tools like Sprout Social to schedule posts on social media. This will help you to know exactly how many posts are scheduled for each day.Social Editorial Calendar

Hence a Social Editorial Calendar is a very comprehensive tool, which will enhance your online presence and increase traffic to your website.


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Why You Absolutely Need A Social Editorial Calendar

About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival


  • Regan

    November 17, 2015

    I really need to get better about this. I have some pages printed out to keep myself organized as well as an electronic calendar and I need more discipline to get organized.

  • Toni

    November 17, 2015

    This is great!! I am just not a planner no matter how much I try but I know it would def benefit my blog.

  • Marie

    November 16, 2015

    Amazing tips, here! Absolutely imperative for any brand or company!

    • Laura Rike

      November 17, 2015

      Thank you Marie! Let me know if you ever have any questions I can help try to answer.

  • I think the biggest part of my success as a continent creator has been the use of an editorial calendar. It gives me focus and helps me map of a big picture for my content.

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