Pinterest Branding Tips

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One of the things that I see a lot on people’s Pinterest accounts is they’re not actually branding it properly. Me meaning you don’t have the same colors and fonts and branding on your boards and on your Pinterest account that you would on your website or on your Facebook page. It’s really important that you do the same for your Pinterest account.

Pinterest is very visual. I mean, in terms of the boards and the pins that you create, and all that, I mean, it’s all visual, it’s all a visual aspect. So when you’re creating your boards, you want to make sure that you have pins that are already on those boards or create some that help with the branding of your Pinterest account. Let me show you two examples of what I mean.

So when you’re looking at a Pinterest account, this is just someone’s random Pinterest account that I found when I logged in. And you can see that they have a lot of boards in regards to time management, which is what they are is a time management expert. And that’s awesome.

I mean, they have a lot of good boards in terms of content, but it kind of looks all over the place. You can see there’s really no cover photos, or syndication between the branding whatsoever at all.

One of the things that I highly suggest to everyone is that you create a standalone image for each boy So this is Sally Hendrick. She is a friend and client of mine. And we helped kind of spruce this up. You can notice that there is green, blue and yellow and those are the colors. If you clicked through to her site, which is go Sally go. You would notice her site has the same three colors. So what you want on your Pinterest board is also what you’re sharing on your account.

On your Pinterest account on your website. You want them to look the same. You want to make sure that when you are sharing things from your website to Pinterest, people are going to click on those things that are on your Pinterest account and go back to your website. If it doesn’t look the same. Some may get confused and wonder why There are different colors, it doesn’t look organized, it’s just more clean cut this way.

Personally, I think it’s easier to understand what each board is as well, because it’s right there and bold in her font. When you go to this other account, it’s kind of hard to tell what each board is, unless you specifically look at the title, or you click through and look at some of the pins that they have on the board.

Now, I’m not suggesting that all your pins have to be specific to your branding colors, most of them should be but you also want to share other people’s content. So when you go on here, you can see she still has her colors all around, but she’s also sharing other people’s content online as well.

So that is one of my biggest tips for you guys today. is if you are working on Pinterest, just make sure that you are setting it up so that it is branded the same as you would want your website branded. That’s really important. I mean, everybody thinks about it for Facebook and for Twitter, but I don’t think many people think too much about it when it comes to Pinterest. And it’s really quick you guys it takes two to three seconds to make a quick pic picture in Canva and then upload it to the board just like you would anything else that you’re pinning to that board.


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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