Pinterest Ad Case Studies
See how different brands are using Pinterest ads to bring in new leads and sales monthly from 146% ROAS to $0.95 highly qualified leads!
35 New Sales & 13 Local Customer Leads
Organic traffic started first that was then coupled with ad campaigns that brought in a 35 ROAS on a national campaign setup.
A couple of conversion campaigns each with it's own unique targeting local focused clients for lead generation.
Product-based mix campaign approach to focus on multiple touchpoints of their buyer journey from research to ready-to-buy.
6x ROAS in the first 45 days
Increase in sales by 76%
3x ROAS for a $697 Digital Course
Increased Sales 34% In 30 Days
There are many reasons to love lead generation campaigns. They provide quick insight into how much traffic (clicks) will cost on a new platform; they generate subscribers that you can follow up with, making it easy for your business's success... but this client was also focused on sales for long term growth and sustainability. So in 30 days we implemented a few things:
Traffic campaign to their most popular content so we could retarget their engaged users on Pinterest quickly, low cost and fast! We increased their outbound Pinterest clicks by 88% in 30 days.
A couple of conversion campaigns each with it's own unique targeting to warm and cold traffic. The first was to a lead generation funnel with our conversion was as such. We increased their signups 110% in 30 days!
Final campaign was set to a sales conversion focus with again a few unique targeting options we set ourselves up for with the other campaigns. In 30 days we brought in $7,366 in new revenue which was an average order value of $109.94 with 67 new sales. That was an increase of 34% in sales for them and an increase of 21% in revenue!
Average Order Value$150 with 2X ROAS
Average CPC $0.20 for Traffic Campaign
Return on Ads Spend 2.5
CPA is $25 for Order Value of $540
Average Total ROAS 146%
Total Value Order $109 - CPA $35.71
Leads For Less Than $2
Pinterest gives you the ability to create Conversion Campaigns which require that periods of time are very hands off. This allows them figure out what content will best optimize distribution and get action at a price they're willing, while giving YOU control over YOUR budget!
With this client we had two campaigns set for lead conversions, blog content with signup forms incorporated and then a landing page optimized for lead capture. Each campaign converted email signups under ONE DOLLAR! The conversion rate was 29% on average for both campaigns, and sales were brought in through the clients lead funnel nurture sequence.
Here is another case study we did on a smaller budget and for traffic only: Pinterest advertising and Pinterest analytics.
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DISCLAIMER: The sales figures stated above are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response marketing and advertising since 2012, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION.