Montreal Lighting and Hardware has earned its place as the go-to destination for lighting, cabinet, and bath hardware in the Montreal area. With a reputation for transparency and outstanding service, they’ve built a strong following both in-store and online. However, despite their success with Google Shopping and Ads, they wanted to expand their reach and connect with a larger, more design-conscious audience. That’s when they made the strategic decision to explore Pinterest—and the results speak for themselves.
Table of Contents
The Journey: From Inspiration to Action
Imagine this: You’ve just moved into a new home, or maybe you’re renovating your kitchen or bath. You dream of a space that reflects your style—whether it’s sleek and modern, cozy and minimalist, or a bold blend of art deco flair. Before even stepping into a store, you begin your search for inspiration online, and where better to start than Pinterest?
That’s exactly what Montreal Lighting and Hardware’s customers do. They come looking for ideas, scrolling through perfectly curated images of homes that reflect their own aspirations. It’s during this early stage, when the seed of change is planted, that Pinterest plays its role. With every pin, Montreal Lighting and Hardware becomes part of that journey, offering not just products, but possibilities. They aren’t just selling hardware or lighting fixtures—they’re helping customers create their dream homes.
Once a customer clicks on a pin, they’re directed to Montreal Lighting and Hardware’s site, where the products that inspired their vision are ready to be explored. From there, it’s an easy and seamless shopping experience, whether they’re purchasing directly through Shopify or connecting with an expert for a consultation. This sense of flow—from dream to decision—takes the friction out of the process. Everything they need to transform their space is right in front of them, curated for convenience and style.
The Benefits: More Than Just Products
What makes this connection so powerful is the way Montreal Lighting and Hardware solves problems before customers even realize they have them. Imagine a customer trying to find just the right fixture or cabinet hardware, only to be overwhelmed by too many options or frustrated by poor-quality products that don’t match their vision.
Montreal Lighting and Hardware removes those pain points, offering only high-quality, design-forward products that complement any aesthetic. Through Pinterest, they also serve as a trusted guide in a space filled with endless choices. By providing targeted boards focused on specific design styles—whether it’s minimalist, rattan, or art deco—they reduce decision fatigue. Customers don’t have to wade through countless websites or worry about compatibility. It’s all there, expertly curated and visually appealing.
For customers, the service goes beyond the moment of purchase. Montreal Lighting and Hardware doesn’t just disappear after the sale. They provide continuous inspiration and practical tips on Pinterest, helping customers think about their next project, from smaller updates to full home renovations. This ongoing relationship keeps the brand top-of-mind for future purchases and ensures that customers always feel supported.
The Inconveniences Saved: A Smoother, More Inspired Path
Picture the alternative—scrolling endlessly through countless unrelated pins, clicking on products that are out of stock or from brands that don’t offer the same level of quality or customer care. The inconvenience of wasting time on irrelevant options is something Montreal Lighting and Hardware’s customers never have to deal with. By the time someone visits their Pinterest profile, they know they’re looking at products and ideas they can trust. This saves not just time but also the mental energy spent on making the right decision.
Additionally, customers can avoid the common frustration of products that look good online but don’t fit their space or style in reality. With Montreal Lighting and Hardware’s expert curation, they know they’re choosing items that are not only visually stunning but also designed to last, fitting seamlessly into their home’s aesthetic.
The Results: Proof of Pinterest’s Power
By September 2024, the impact of this strategy was undeniable. For the first time, Montreal Lighting and Hardware reached over 1.6 million monthly views on Pinterest. These views weren’t just numbers; they represented thousands of people, just like you, who were inspired to make their home feel more like home. And the results didn’t stop at views:
- 47% increase in impressions, reaching 1,617,147
- 62% increase in saves, with 1,650 saves
- 45% increase in outbound clicks, totaling 2,888
The real proof of success lies in the numbers that matter most—revenue. In September 2024, Pinterest directly contributed $44,788 in sales, with $14.34K coming from first-click Pinterest attributions and $1.91K from purchases made through Shopify after engaging with a pin. The ease of browsing and shopping created a frictionless path for customers, leading them from inspiration to action without second-guessing or unnecessary delays.
Looking Forward: Continuing the Success Story
The connection Montreal Lighting and Hardware builds with their customers doesn’t end with a single sale. The relationship continues, offering inspiration for future projects and helping homeowners envision what’s possible next. As they refine their board strategies to keep up with trends and introduce new pin designs, their goal remains the same: to make the process of home transformation easier, more enjoyable, and filled with possibility.
This story is just the beginning. As customers continue to discover Montreal Lighting and Hardware on Pinterest, they aren’t just finding products—they’re finding the inspiration to turn their homes into reflections of their own style, guided by a brand they trust every step of the way.