As a coach, strategist, or service-based business professional, you’ve likely considered using Pinterest to grow your business. Maybe you’ve even dabbled with pinning a few things here and there. But when it comes down to fully investing in a Pinterest strategy, the question looms: Should you really hire a Pinterest manager? Is outsourcing your Pinterest management worth the investment?
The hesitation is understandable. Many business owners feel a pull to handle things in-house or assume that a platform like Pinterest doesn’t require the same level of expertise as other social media channels. Let’s tackle some of the most common beliefs and objections around outsourcing Pinterest marketing, and why letting a pro step in might be exactly what your business needs.
Table of Contents
“I Can Do It Myself… It’s Just Pinterest.”
Pinterest may seem deceptively simple. It’s just pinning images, right? But this assumption overlooks the fact that Pinterest is not a typical social media platform—it’s a visual search engine with its own rules and algorithms. Thinking you can just “wing it” or figure it out as you go can often lead to frustration when the results don’t come.
What often happens is that business owners start enthusiastically but quickly find themselves overwhelmed or unsure of why their efforts aren’t converting. Maybe you’re doing everything right on other platforms but not seeing the same growth on Pinterest.
A Pinterest manager understands the nuances of the platform, including how to optimize content for search, design compelling pins, and analyze performance data. They can help you avoid the steep learning curve and fast-track your results.
“I Can’t Afford to Hire a Pinterest Manager.”
Budget is always a concern, especially for small businesses. It’s tempting to think that managing Pinterest on your own will save money. But consider this:
- What is the cost of not leveraging Pinterest effectively?
- How much time are you spending trying to figure out Pinterest when you could be focusing on revenue-generating activities?
The reality is, trying to juggle everything yourself may lead to missed opportunities. Pinterest has the potential to drive massive traffic and conversions, but only when it’s done right.
When you’re not seeing results, the time and energy spent trying to DIY can end up costing far more than the fee for a Pinterest manager who can deliver growth.
“But Pinterest Isn’t Like Facebook or Instagram—Is It Even Worth Investing In?”
Pinterest often gets overlooked in favor of more ‘mainstream’ platforms like Instagram or Facebook. But here’s the thing: Pinterest isn’t just another social media platform. It’s where people go to search for ideas, inspiration, and products—often with buying intent. It’s a platform where users are actively seeking out solutions, whether it’s a service you provide or a product you sell.
Many business owners underestimate how powerful Pinterest can be in driving targeted traffic. If you’ve written it off as an afterthought because it doesn’t have the same buzz as Instagram, you’re missing out on a goldmine of potential clients. A Pinterest manager can help you tap into this audience by positioning your content where it’s most likely to be discovered.
“What if I Don’t Get Results?”
Fear of not getting a return on your investment is a common stall when it comes to hiring any kind of help. Pinterest may seem unpredictable, and if you’ve tried using it without seeing results, it’s easy to become skeptical. But here’s the truth: Pinterest, like any other platform, works when you have the right strategy in place.
Pinterest managers don’t just pin pretty pictures—they know how to develop a plan that aligns with your goals and targets the right audience. Results come from consistent, strategic effort, and it’s this long-term game plan that makes Pinterest so powerful.
When you hand off Pinterest to a pro, you’re not just investing in pins or followers. You’re investing in a lead-generation machine that can drive traffic to your business, boost your visibility, and ultimately increase your revenue.
“Outsourcing Pinterest Seems Like a Loss of Control.”
As business owners, we tend to feel protective over the various aspects of our business, especially marketing. Trusting someone else to manage your Pinterest strategy might feel like giving up control. Will they represent your brand properly? Will they truly understand your business goals?
Here’s the thing: A Pinterest manager isn’t here to replace your vision; they’re here to amplify it. Their role is to work with you, using their expertise to bring your ideas and strategy to life in a way that gets results.
Far from taking control away, outsourcing your Pinterest marketing allows you to focus on the bigger picture while knowing that this crucial piece of your marketing puzzle is in good hands.
“Isn’t Pinterest Too Niche for My Business?”
You might be thinking Pinterest is too niche to work for your industry. Maybe you’ve heard it’s only for certain types of businesses—like food bloggers, interior designers, or eCommerce stores—and not suited for service-based professionals like yourself.
This couldn’t be further from the truth. While Pinterest is popular in certain niches, it’s also an incredibly powerful platform for coaches, consultants, and service providers. The key is knowing how to use it.
A Pinterest manager can help you tailor your content to connect with your specific audience, whether you’re a business coach, a marketing strategist, or a wellness professional.
“What If I Don’t Have Enough Content for Pinterest?”
Another common worry is the fear that you don’t have enough content to make Pinterest worthwhile. Maybe you’re not producing blog posts, videos, or digital products as frequently as you’d like, and you’re concerned that Pinterest isn’t the right fit.
The beauty of Pinterest is that it’s less about the volume of content and more about the quality and strategy behind it. A Pinterest manager can help you repurpose the content you already have—whether it’s your blog posts, podcasts, or even Instagram content—and make it Pinterest-ready.
They know how to get the most mileage out of your existing assets so you don’t feel the pressure to constantly create more.
Ready to Hand Over Your Pinterest Strategy?
If you’ve been on the fence about hiring a Pinterest manager, it’s time to think about what’s really holding you back. Is it a belief that Pinterest is too simple to outsource? A concern about cost? Or maybe a fear of losing control over your marketing?
Whatever your hesitation, the reality is that a Pinterest manager can free up your time, streamline your strategy, and turn Pinterest into a reliable lead-generation tool.
If you’re ready to finally unlock Pinterest’s potential for your business, let’s talk. Schedule a Pin Chat today, and we’ll walk through your goals and how a Pinterest manager can help you reach them.