Is Pinterest only for middle-aged women?
Pinterest is an untapped resource to showcase your brand, service, or product. Most people think that Pinterest is just for middle-aged women to decorate their houses. But that is not the case anymore. 70% of all pins saved on Pinterest come from businesses. If you are not leveraging Pinterest for business, you are missing out! Is Pinterest good for business? The short answer is yes. The longer answer is yes, it’s great for business, but…
How often should You Pin?
Deciding how many times a day to Pin on Pinterest needs to be strategic. You don’t want to Pin too often or it will overwhelm your audience. But if you Pin too infrequently, then the algorithms won’t notice you. Unfortunately, there really isn’t a magic number for how many times you should Pin each day. It’s different based on your consistent usage, your followers, your traffic, and the use of fresh content. How many times…
MYTH: Enabling Rich Pins will negatively impact your traffic
What is a Rich Pin on Pinterest? Rich Pins are when the metadata is right on the Pin itself, instead of a user having to go to the original site to see it. When Rich Pins are enabled, the metadata is pulled directly from your website into the Pin. This is independent of the Pin description, but it does provide a richer experience (hence the name) and increase engagement. There are several types of Rich…
Pinterest Case Study: Do Pinterest followers matter?
It seems like this is being emphasized again with the new “follower” button. Followers do matter, but they are not as important as you think. It’s not the number of followers that matter, but the engagement. Pinterest pays attention to how engaged your followers are with your content. You want an authentic audience. At the beginning of my blogging endeavors, I made a concentrated effort to include good SEO content, include long-tail keywords, and ensure my…
Pinterest Case Study: Refinancing Mortgage Loan Niche
Creating, optimizing and growing a Pinterest for business account for a company helping families live financially free! David Dutton and Michael Lush started Replace Your Mortgage to help people all across America learn how to utilize a HELOC to pay off their home. MASSIVE ORGANIC REACH PINTEREST: PINTEREST FOR BUSINESS CASE STUDY About a month ago David reached out to me looking for help to widen his audience reach online. They have Facebook organic &…
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