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Are you a direct sales business owner looking to harness the power of Pinterest to boost your brand and drive sales? Pinterest can be a game-changer for your business if used strategically.
These tips are like the fishing bait for your potential customers – enticing, attractive, and promising. By the time you finish reading this post and implementing the discussed strategies, you’ll be a Pintastic Rockstar, turning Pinterest into a revenue-generating platform for your business.
Ready to dive in? Toodles to hesitation, let’s go!
Table of Contents
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Make It Personal and Brand It
The first common misconception is setting up a Pinterest profile that solely showcases your business as an independent distributor. However, this approach can be off-putting to potential customers who might associate it with spam and advertisements. Instead, personalize your profile and focus on branding yourself with a value-driven message.
For instance, introduce yourself with a compelling statement like, “I am Laura, on a mission to provide the most value in the health and wellness industry, empowering you to lead a holistic lifestyle.” By putting the emphasis on value and not the specific MLM or direct sales company, you create an inviting atmosphere that resonates with your audience.
Pinterest is a Visual Search Engine, Not a Social Media Platform
It’s crucial to understand that Pinterest functions as a visual search engine rather than a traditional social media platform. Shift your mindset from engaging in typical social interactions to optimizing your content for search engine optimization (SEO). Focus on using keywords strategically and providing valuable content rather than treating it like a social network.
Remember, Pinterest is a powerful tool for driving traffic to your website and increasing your online presence. Utilize it as a visual SEO platform, and you’ll unlock its true potential for your direct sales business.
Become a Visual Storyteller
You’re not just selling a product; you’re selling an experience, a transformation. Pinterest, with its emphasis on visually rich content, is the ideal platform for you to become a storyteller. Create pins that highlight not just the features of your products, but the benefits and the potential transformations they can bring about.
Let’s say you’re in the fitness products niche. Instead of posting a simple image of a yoga mat, why not create a pin showcasing a serene home environment transformed into a tranquil yoga space? If you sell cooking utensils, depict a family enjoying a wholesome meal together, prepared using your products. This storytelling approach helps potential customers to envisage the transformations your product could facilitate in their own lives.
Switch to a Business Account
If you’re using Pinterest for commercial purposes, it’s essential to switch to a Business Account. It’s easy to convert your existing personal account, and the benefits are worth it. With a Business Account, you’ll appear more professional, gain access to valuable analytics, and unlock features like Rich Pins and Promoted Pins.
Rich Pins make your content stand out and provide additional details about your products, enhancing your credibility. Meanwhile, Promoted Pins offer low-cost conversions and less competition compared to other advertising platforms. Embrace the advantages of a Business Account to elevate your direct sales business on Pinterest.
Pin Consistently
One of the secrets to succeeding on Pinterest is consistency. Just like your daily meditation or sauna sessions, pinning needs to be a consistent activity. Pinning regularly not only shows your audience that you’re active and engaged, but it also tells Pinterest that your content is fresh and relevant.
Create a pinning schedule that works for you, whether that’s 2 pins a day or 15. Stick to it and make pinning a non-negotiable part of your daily routine. This regularity will keep your content circulating in the feed, increasing your visibility, and enhancing your chances of connecting with potential customers.
Keywords and Value Over Advertisements
When showcasing your products on Pinterest, prioritize keywords and value over advertisements. Avoid just pinning product images without providing context or value. Instead, focus on creating pins that highlight how your products can improve lives, solve problems, or enhance well-being.
For instance, post tips on storing wellness products or share DIY cleaning solutions with your products as ingredients. Provide valuable information that establishes trust with your audience. Show them that you genuinely care about their needs and are there to assist them on their journey.
Harness the Power of SEO
We’ve all heard the adage, “If you build it, they will come.” Sadly, in the vast digital landscape of the internet, this saying doesn’t hold true. It’s crucial to optimize your pins and boards with SEO to enhance your discoverability.
When crafting your pin descriptions and board titles, think about the terms your ideal customer would use when searching for your product or solutions. Incorporate these keywords naturally into your descriptions, titles, and even in your account’s ‘About’ section. The magic of SEO will work its charm, making your content easily discoverable to those seeking your product, thereby driving targeted traffic to your Pinterest page and website.
The Final Pin Drop
Pinterest holds immense potential for boosting your direct sales business. Personalize and brand your profile, optimizing it for visual search with strategic keywords. Transition to a Business Account to access valuable insights and enhanced visibility. Most importantly, focus on providing value to your audience, showcasing how your products can solve problems and improve their lives. By following these four essential tips, you’ll unlock the true power of Pinterest, connecting with your target audience, and achieving direct sales success.