6 Places You NEED to Use Keywords on Pinterest

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Keyword targeting lets you reach people as they search for a specific idea on Pinterest. So you spent a ton of time researching and finding keywords for your brand, but now where do you put them to actually rank on Pinterest and grow your traffic?

This video talks about the 6 places you need to use keywords + how to know if your Pinterest images are getting indexed correctly.

The Complete Guide to Using Keywords on Pinterest

What’s the secret to Pinterest success?

High-quality Pins? Fresh content? A manual pinning strategy? How about Idea Pins, or repinning other peoples’ content as well as your own?

…Maybe. Those factors all play a definite role in your growth on the platform. Yet we’d argue there’s something else that’s even more fundamental:


That’s right, keywords and phrases are as pivotal on Pinterest as they are on your website, blog posts, and YouTube videos! After all, Pinterest isn’t a typical social media platform.

As a visual search engine, it functions in a similar way to Google- relying on keywords to index, understand, and display content to its users that’s relevant to their searches. Fail to include keywords on the platform, then, and your amazing content might never be found by your target audience.

Want to avoid that fate and learn all about how to use keywords on Pinterest?

Keep reading!

How to Keyword on Pinterest

Let’s start with the basics. If you want to understand this key topic in further detail, then this section should help.

What is Pinterest Keywording?

Picture a new mother looking for ideas on how to decorate a nursery.

For inspiration, they head to Pinterest and search: “kids nursery decorations”.

Now imagine you’re a mommy blogger who just happened to publish an article on that exact topic! Because you included the words “kid’s nursery decorations” (or something very similar) in your Pin’s title and description, it shows up in the mother’s feed. She clicks on in and visits your website.

That’s Pinterest keywording in a nutshell.

It’s the process of adding specific keywords to your content and profile to enable Pinterest users to find them when they search those terms.

What Keywording is NOT!

Contrary to what some self-proclaimed Pinterest gurus would have you think, keywording (or Pinterest SEO as a whole) isn’t about “gaming the system”.

You can’t stuff a bunch of unrelated keywords into your content and expect it to show up all over the platform! The algorithms in play are far too clever for that.

No, using keywords on Pinterest is about showing people what they want to see. It’s also about getting the ROI your content deserves. There’s no point investing your time and money creating content that’ll never get any exposure!

More on this next.

Why Keyword on Pinterest?

Everyone’s a winner when it comes to keywording.

Firstly, Pinterest users see content that’s actually relevant to their searches.

Secondly, Pinterest pleases its users as a result of that, which is great for the platform’s reputation (if people were shown content that didn’t answer their questions or relate to their searches, they’d be unlikely to keep using the platform).

And, finally, the awesome content you slave over for hours on end actually features in peoples’ feeds! In turn, you enjoy more clicks and website visits.

Unfortunately, the opposite holds true when you fail to leverage keywords. No matter how well-designed they are or how incredible the content itself is, your Pins disappear in a sea of other content, unlikely to be seen again.

Why It’s Important to Use Keywords on Pinterest

The value of keywords and Pinterest SEO is worth re-emphasizing.

Here’s what it boils down to:

If you want more exposure, website traffic, qualified leads, conversions, and a larger audience, then you need to use them.

But it isn’t all about you! If you want your content to serve its purpose and help your target audience, then they need to see it first. Keywords are the surest way to make that happen.

How Important is it to Keyword on Pinterest?

Very! As we’ve seen, failing to use keywords on Pinterest is a recipe for wasting your time. Including them is your ticket to growth and success on the platform- especially when you’re starting out and don’t have many (or any!) followers.

Does keyword research work in Pinterest?

Yes! However, unlike conducting keyword research for Google, there aren’t any purpose-built tools available for finding the best keywords to use. The good news is there are a few tried-and-tested methods for accessing this information anyway, which we’ll detail in an upcoming section.

Pinterest Keyword Research: How to Find Keywords on Pinterest

Just because there’s no official keyword tool for Pinterest doesn’t mean you can’t conduct thorough keyword research! Here are the 3 main ways to do it:

The Pinterest Search Bar

Enter a word or phrase into it and a long list of possible suggestions will populate in the drop-down menu. These options alone can provide useful keyword suggestions.

The real magic comes from the colored tiles you’ll see beneath the search bar, though. These tiles display a word in the middle that’s frequently used with the keyword you first entered.

Click on one and Pinterest will a) add it to your initial word to create a “search string” (otherwise called a long-tail keyword) and b) show you fresh results with the new phrase. Continue clicking new tiles for further keyword variations.

Pinterest Trends

Pinterest Trends is another effective way to find out what people are searching for on the platform. You’ll find it here.

Type a keyword or phrase into the search bar at the top and you’ll see how often it’s been searched for over time (via a score of 1 to 100) and when people were searching for it. Better still, a section beneath the graph provides related search terms and a mini graph showing their popularity.

Top tip: Pinterest Trends isn’t just useful for finding relevant keywords. It’s also ideal for discovering when to share content. If certain search terms are popular at a particular time of year, you’ll know to post content related to the topic at that time!

Pinterest Ads

A third option is to pretend you’re going to set up an ad.

Assuming you have a business account, you can click the Ads tab at the top and then hit “Create Ads”. From there, you can select “Consideration” as your campaign type and then click continue. If you work through the sections on the next page, you’ll come to one entitled “Interest & Keywords”.

Inserting keywords into it will reveal a slew of new potential keyword ideas, alongside their search volume (i.e. their popularity!).

Pinterest Keyword Strategy

Those keyword research methods are helpful, but the real trick to finding first-rate keywords comes down to strategy. In this section, we’ll offer a few ideas on how to hone your keyword research efforts.

What are Some Tips for Using Pinterest Effectively?

Know your audience.

The methods above don’t deliver keyword ideas automatically. They require you to start the process by searching for a specific keyword! Knowing what to search for will be much easier if you have a keen understanding of your audience.

Be Natural

Put yourself in your audience’s shoes. They aren’t robots, automatons, or pro marketers! They’re ordinary people with everyday problems, which means they’re going to search for things naturally.

Use keywords in a way they’d search for them and resist the temptation to stuff them in wherever you can.

Keep Things Simple

Don’t overcomplicate your keywords either. Simple words and phrases that relate to your niche are the best way to go.

8 Places to Add Keywords on Pinterest for Visibility and Ranking

Last but not least, we’ll go through the primary places you should be including keywords on Pinterest. Include them in all of these areas and it’s a matter of time before you start showing up more than ever.

  1. Add Keywords In Your Pinterest Profile
    What are the main keywords you want your content to rank for? Once you’ve found them, go to your Profile and insert them into your username, Pinterest bio, and business name.
  2. Add Keywords to Pinterest Boards
    Pins aren’t the only thing people can find on Pinterest. Boards can show up too! Conduct an audit of your personal boards and make sure they contain relevant keywords in their descriptions, board sections, and titles.
  3. Add Keywords in Pin Descriptions
    Your pin descriptions are arguably the most important place to include keywords! Use 2 to 3 keywords in your descriptions in a natural way. Likewise, try putting them at the start of the description to ensure they’re featured when people click on the Pin.
  4. Include Keywords in Pin Titles
    Just like your blog posts and YouTube videos, your titles should contain the main keyword for which you want your content to rank.
  5. Add Pinterest Keywords to Your Image Name
    Whenever you upload a new pin, be sure to edit the file so it contains a keyword. In other words, don’t leave it as “99091.JPG”! You’re leaving potential clicks on the table.
  6. Include Keywords to Meta Description of Your Blog Post
    The Pinterest algorithm checks the meta-description of your blog posts whenever it pulls them from your website. Make sure you put keywords in there (as well as in the first few lines of the article) for it to find! 
  7. Add Pinterest Keywords to Alt Text
    Pinterest usually uses the alt text of images on your blog as the description for your Pin. That’s why it makes sense to use Pinterest keywords there. You should also add them to the alt text section on Pinterest itself.
  8. Add Keywords on Pinterest Images
    Pinterest is clever. There’s reason to believe it can read the text you include on each Pin design! Cover your bases by including keywords there too.

How to Get Traffic from Pinterest

As we’ve discussed, Pinterest SEO is arguably the best way to get traffic. However, being active on the platform by pinning regularly will help too.

With quality content, attractive Pins, compelling titles, and a well-organized set of boards, you’ll also begin to attract followers that’ll boost your traffic levels further.

How to Get More Reach and Views for a Pin

Aside from leveraging keywords, you should pin fresh content frequently, use a combination of manual and scheduled pinning, and experiment with Idea Pins. Consider making multiple Pins for each post as well.

Oh, and be patient! It can take time for Pinterest to start favoring your content.

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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival


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