3 Ways Pinterest Can Help You Rank Higher in Search Engines

3 Ways Pinterest Can Help You Rank Higher in Search Engines

DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.

It can be seen that Pinterest continues to gain momentum. This includes companies using it successfully for marketing purposes and helping businesses rank higher in search engines. These companies know that Pinterest is a great tool. It is a great tool when it comes to raising brand awareness and driving traffic to a company’s website.

Rank Higher in Search Engines

It is crucial to rank higher in search engines. So in this article, we’ll focus on how building link opportunities with Pinterest so it can help optimize your website or blog for the search engines.

Links are important to your website or blog. This is because the more links you have, the more authority those links have. This will help make your site rank in the search engines. For instance, a link from CNN’s website will have more impact than a link from some random, low-trafficked blog. So, link building is important for ranking high on Google and other search engines.

3 Ways Pinterest Can Help You Rank Higher in Search Engines

Here are three ways you can build links by using Pinterest:

1. Find guest blogging opportunities.

There has been some negative press about guest blogging recently. However, it still has great search engine optimization (SEO) benefits. Pinterest makes it easy because you can take a look at the categories section and easily find topics that will fit your industry. Once you plug in your search, you can quickly scan pins to see what might be a good match. You are looking for websites that are authoritative and that also offer opportunities to guest blog.

2. Find sites to host a giveaway.

Giving away your products gives you the amazing potential to reach your target audience by tapping into the sites they frequent. It is easy for your visitors to enter the contest. All they have to do is share and tweet about the product being given away. This will result in reaching a wider audience. It is likely that the blogs that will host these giveaways will also cross-promote on Pinterest. Again you’ll want to use the search feature on Pinterest. This time look up “giveaway” and then “giveaway” plus your targeted phrase.

3. Analyze competitive links.

If you’re using Pinterest for business, it’s likely your competitors are too. Pinterest has a feature that allows you to find pins that come from a specific domain. This lets you see the images that have been pinned from your competitor’s site. Just use the “source” feature on Pinterest. This will allow you to assess the kind of content they are sharing and getting others to share. Not only will this give you ideas for your own business, but you could discover some of the top “influencers” on Pinterest that could help you increase the reach of the items you pin.

Pinterest is more than just a virtual bulletin board of pretty pictures; it can actually work to help your business gain momentum in the search engine rankings race!

If you want to increase your web traffic, one of the best ways to do this is by using Pinterest. Every time you write a blog post, add a new product/service page, or just have tons of value to add to the world – it should include an image that can go viral on Pinterest. One of the best ways to get your pins shared is to make sure your images are attractive and follow the platforms best practices.

My Pinterest templates are designed to be easily customized. They are sized perfectly and are ready to be edited with your post title, images, and colors of your choice. Download them here!

3 Ways Pinterest Can Help You Rank Higher in Search Engines

About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival


  • Lai Gamboa

    November 19, 2015

    When I started using Pinterest and put the pins on my blog, it increases the number of views.

  • Brittany Bly

    November 18, 2015

    Very cool tips!

  • Priya Aurora

    November 18, 2015

    Thank you for these tips. I am going to use them as soon as possible. Always thought Pinterest was more of pictures.

  • Lauren

    November 17, 2015

    Thanks for the tips! Pinterest has been very helpful for my site.

  • Makasha Dorsey

    November 17, 2015

    Leveraging Pinterest to grow my blog has been challenging but I am see more traffic. I hadn’t thought about it to search out guest blogging opportunities. Great idea.

  • This is very helpful for me, Laura. I’m trying to wrap my head around how pinterest works, so thank you!

    • Laura Rike

      November 17, 2015

      Absolutely! If you would like to discuss it further you are welcome to join our free Facebook group http://freesocialhelp.com

      I would love to help you with Pinterest as much as possible!

  • I’ll have to implement these strategies. I get a lot of traffic from Pinterest but could always use more.

    • Laura Rike

      November 17, 2015

      That is great Saidah! You are one step ahead of most! You should join our Facebook group http://freesocialhelp.com and we can continue to bounce ideas off each other!

  • Andrea

    November 17, 2015

    Great info! I recently started to pin a lot more and I have seen a difference in stats. Thanks for sharing bookmarked and saved:)

Leave A Response