“Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.” Ivan Chermayeff, contemporary designer.
Offering creative solutions to solve business problems is what I do best. My clients come to me with a business problem they are struggling with and I partner with them to develop exciting and flexible marketing collaterals that build brand awareness, promote product benefits, enhance the product’s professional appearance, and in turn contribute to sustained ROI for their business. Cognizant of the importance of balancing the client’s needs and vision with practical and cost-efficient design formats, I strive to develop solutions that are inviting and interesting but also mirror the client’s core values and mission.